Print design for Joe Solomon’s campaign — door cards, issue-specific mailers covering abortion rights, recycling, and candidate pairing pieces. Political print has to communicate fast. Voters are deciding in seconds whether to read or recycle, so the hierarchy and messaging have to be dialed in tight.
I produced multiple mailer variations including solo candidate pieces and co-branded pieces with other candidates on the slate. Each one needed its own focus while staying visually connected to the broader campaign identity.